How to select a marketing firm for online iniatives
Online marketing is a wild beast. There are many many firms that claim to do high quality online marketing, but I have learned the heard way that many of them really don’t know what they are doing. Worse, many actually hurt your chance at getting more business.
When you look for a marketing firm to help you with your online iniatives, you should really do some due diligence before diving in. Ask many questions about the track record of the firm. They should have impressive backgrounds. You don’t want some little marketing firm that is operating out of a dorm room or basement. Those things are cool in the Web 2.0 world, but not in the serious business of marketing a website. You want professionals with a strong record. For more go here.
