Business intelligence can help decision making
Business Intelligence really comes into its own when providing guidance in company critical situations. But things are not quite that cut and dried, and following BI generated results blindly can be as harmful as operating without guidance.
BI should aid decision making, not replace it. This is true in all cases, but is particularly crucial when a company is endeavouring to survive a drop in the market place.
business intelligence can also be used to justify a decision which has already been made. To provide a simple example, if you are fully aware that one employee has a poor absence record and worse timekeeping, then providing proof of this to back up your decision makes it seem more considered.